The same message for women in the media - be pretty!

I just watched a Chevrolet commercial on television. The message of the spot (besides selling Chevrolets) was that parents are role models. However, most of the adults in the ad were men who were going about town, meeting other men, presumably doing business and enjoying the day, while the sole woman in the ad is shown putting on lipstick in the mirror while her small daughter helps her. Underlying message, women-your job is to look pretty and that message is being passed on to the young girl in the ad. How far women have come! Look at the women's magazines from the 1960's and 1970's. They were overrun with articles about looks, taking care of your skin, aging well, keeping the weight off and pleasing your man. Fast forward to today's magazines and a quick perusal of the magazine rack shows articles for woman about aging well, beauty tips, losing weight and pleasing your man. Yep, we've come a long way, baby. While watching the Queen Latifah show, I listened to a young female performer talk about how important the inside was and then followed that by talking about how long it took to get made up in the morning. "I don't look like this when I get up." I am tired of the message that the media sends out to the universe that the most important thing a woman can do is look pretty, that her value is directly related to having a man, that single women who are independent and are not in a relationship are not complete and must be unhappy and unfulfilled. Not every woman is meant to be a mother. Freud was wrong, biology is NOT destiny. So why hasn't the media changed their message? Or have we come so far and changed so little? Why are so many women reluctant to identify themselves as "feminist" and reject the message of job equality and equal pay? It worries me that women still are reluctant to see themselves as complete individuals. And the media still reinforces the generations old image of women as decoration pieces in a world run by men.